Here’s your weekly recap—the most viewed news stories on our site for the week ending on May 23, 2025.

According to Circana, mass market beauty sales outpaced prestige growth for the first time in years during the first quarter of 2025. Fragrance remains the top-performing category in the U.S. market in Q1—followed by makeup, skincare, and hair care.

Jenifer Famiano, Beauty Industry Analysis at Circana, answers the question: Is the ‘clean’ beauty movement waning? 

Youth to the People has launched its first ever sunscreen. Youthscreen is an SPF 60 Daily Hydration + Pollution Defense Fluid that’s clean, chemical, and completely transparent. It’s in a tube, with a nozzle tip.

Estee Lauder Companies’ skincare brand Origins debuted on the U.S. Amazon Permium Beauty Store. Origins will offer its skincare and body care products along with giftable sets.

Read the full list below.

Here are our top 10 most-viewed stories from the past week:

1. Ranking the Top 20 Cosmetic Companies 

2. Top 15 Fragrances in the World in 2024 

3. Top 10 Haircare Brands in 2024

4. Mass Outperforms Prestige for the First Time in Years, Circana Reports

5. Is the ‘Clean’ Beauty Movement Waning?

6. Top 10 Most Popular Skincare Products in 2024—Ranked by Landys Chemist 

7. Youth To The People Launches Its First Ever Sunscreen

8. Top 10 ‘Hottest’ Beauty Brands of 2024, Ranked by Cosmetify 

9. A U.S.-Owned Beauty Brand Owner Calls to End Tariffs

10. Origins Launches U.S. Amazon Premium Beauty Storefront

Thanks for reading our Breaking News. We’ll have a new list for you next Monday. 

Have a great week!